In continuance of the video series on the 6 things you must ensure your website does, we have come to video number two, which we thus will call: The Second Thing Your Website Must Do.
Online we all seem to have absolutely no patience and a total attention deficit. Even when we visit a website that we actually find has valuable and interesting content and even when we find said website really worth while, we will often not ever come back to the website.
That’s right, even with all our good intentions of “oh, I will definitely come back to this site when I have more time…”, then life shows up, we get distracted and we won’t ever come back to the site. At least this is often how it goes.
That’s why it is super critical for you to ensure that your website captures the leads (the visitors to your website). By capturing the leads, you will now have the contact information (typically their email address) and can now communicate with them going forward, reminding the of your great content and hopefully and ultimately convert them into customers.
This video gives you a little more insight to the matter.
Hope this is of value to you and will help you build your business.